Brand Manager

Marketing & Communications

Lagos

Our client, an FMCG company, is looking to hire a Brand Manager. The ideal candidate will be responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume, profitability, and consumer satisfaction

• Minimum Qualification: Degree
• Experience Level: Mid level
• Experience Length: 4 years

• Managing & developing brand performance (equity, market share, etc.)
• Leading & controlling marketing activity (ATL, BTL)  
• Managing & responsible for a marketing budget.
• Leading all initiatives related to sales and marketing (Articulate product offerings, key benefits,  and messages for use by sales and marketing).
• Managing the pricing strategy.
• Brand Strategy, Brand Content creation, and Campaign process management.
• Be the voice for the company across social channels to increase brand exposure.
• Translate brand elements into plans go-to-market strategies and day-to-day brand management operations. 

• Proven (4) four years of working experience as a Brand Manager in the food and beverage industry. 
• Have experience in creating television commercials, media placement, market, and consumer research.
• Have a logical mindset and creativity.
• Willing to travel around, especially in general trade (wet market, open market, neighborhood area, etc.).
• Have a success story in your career.
• Strong skills in Microsoft Office applications.
• Excellent understanding of the full marketing mix.
• Up to date with latest trends and marketing best practices.
• Degree in marketing or a related field.
• Excellent project management and business operations skills.
• Professional Accreditation: Any applicable to relevant professional bodies.

24 Apr, 2024