Collaborate with management to develop and implement an effective communications strategy based on our target audience.
Write, edit, and distribute content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the organization's activities, products and/or services.
Respond to media inquiries, arrange interviews, and act secure speaking engagements for the organization.
Coordinate the design of promotional material and distribute it in online and offline channels.
Establish and maintain effective relationships with journalists and maintain a media database.
Seek opportunities to enhance the reputation of the brand, and coordinate publicity events as required.
Maintain records of media coverage and collate analytics and metrics.
Proficiency in design and publishing software.
Craft and send regular newsletters with company updates.
Track ROI for all marketing campaigns.
Join social media groups and professional platforms to discuss industry-related topics.
Monitor corporate website and social media pages and address clients’ queries.
Network with industry experts and potential clients to drive brand awareness.