Brand Manager

Marketing & Communications

Lagos

We are looking to hire an experienced Brand Manager to help us build our brand and raise brand awareness. The Brand Manager will be responsible for ensuring that the company's products resonate with current or potential customers.

• Minimum Qualification:Degree
• Experience Level:Mid level
• Experience Length:2 years

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

• Minimum academic qualification of Bachelor's Degree in biological sciences
• Minimum of 2 years of proven working experience as a Brand Manager or Associate Brand Manager in a pharmaceutical company.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication and presentation skills
• Up-to-date with the latest trends and marketing best practices

12 May, 2023