Digital Marketing Specialist

Marketing & Communications

Nationwide

We are looking to hire a suitable candidate with great and outstanding experience marketing products using several digital channels e.g., Social media, Email marketing, Mobile marketing, SEO, and Affiliate marketing to fill this position.

• Minimum Qualification:Degree
• Experience Level:Mid level
• Experience Length:2 years

• Define the company’s marketing strategy and set KPIs and success metrics
• Developing, publishing, maintaining, and updating content across several digital channels including public-facing websites and document repositories, email templates, and mobile messaging content.
• Implementing marketing strategy across social media channels and other marketing channels via content production.
• Build the social media content plan and decide on the most effective content, such as imagery, animation, and graphics.
• Set a content strategy and lead the creation of content
• Planning and the production of social content, stills, and Video
• Creating and editing using design tools, creating video content, using Instagram Reels and Tik Tok.
• Develop the creative and content strategy for the season to ensure optimum customer conversion and brand engagement.
• Manage all content creation including graphic design, copy, and video ensuring all meet brand guidelines and aesthetics.
• Inquisitive and proactive in staying up to date with trends and changes across the markets that we work in as well as competitor activity.
• Monitoring digital marketing campaigns, creating and implementing actionable plans from analytics.

• Adaptable, creative, innovative, and have strong problem-solving and communication skills.
• Knowledge of inbound and SEO and all digital marketing types
• Incredible attention to detail
• Excellent planning, organizational and project management skills
• The ability to multi-task
• Excellent communication skills, both written and verbal, able to present ideas and briefs effectively to a range of stakeholders in both creative and non-creative areas
• Understanding of digital channels and the best approaches to take when writing content for different channels, some knowledge of optimizing content for SEO
• Previous working experience as a digital marketer/content developer
• A good understanding of paid search and digital advertising.

16 Jan, 2023