Marketing Campaign Manager

Recruitment

Lagos

Jobberman Nigeria is looking to hire an experienced individual to fill this position. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

• Minimum Qualification: Degree
• Experience Level: Mid level
• Experience Length: 3 years

• Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for an assigned geographic or firmographic defined market segment.
• Apply an experimentation mindset to marketing campaigns to drive, test, learn and optimize. Continuously conduct A/B testing across all channels
• Collaborate with marketing teams to build prescriptive persona-based buyer journeys as the foundation for campaign strategy
• Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns
• Plan seamless integration of competitive campaigns and alliance partner campaigns within the prescriptive buyer journeys and overall segment campaign plans
• Align with SDRs on results of top funnel campaigns, gain anecdotal feedback and generate ideas for campaign optimizations

• 3 - 4+ years of experience and proven track record in developing multi-channel roadmaps
• Experience working in a metrics driven culture to measure tactics and channel impacts
• Deep empathy for our audience of developers and IT leaders - our community is changing the world, and you want to help accelerate their success through relevant, useful communications
• Ability to manage multiple projects with intertwining deadlines while staying focused on the details
• Experience with marketing automation software
• Proficiency in MS Excel or Google Sheets

04 Apr, 2022