Leads development of insights learning plan, including Identifying
key insights-driven opportunities and threats by category and channel.
Define insights protocols and deliver insights to Operational Unit Categories for brand strategy.
Development of creative strategy insights in support of business
and creative brief, early and late stage creative development, consumer
co-creation, evaluation and testing.
Devise, manage and deliver insights to Operational Unit Categories
to support launch of new regional and local brands, driving the
innovation pipeline, development of visual identity for regional and
local brands and development marketing campaigns for regional &
local brands.
Development of innovation opportunity identification, concept
development and assessment, product and packaging development, early and
late stage consumer co-creation, evaluation and testing.
Application of product-concept testing protocols for innovation projects (with TCR, R&D).
Devise, manage and deliver insights to IMX to support package
design, design guidance and standards and apply thinking marketing
around E2E consumer journey (Experience Orchestration and Experience
Consistency).
Collaborate with IMX to understand and incorporate category consumer and consumption insights.
Define and action testing protocols for IMX campaigns.
Perform ad hoc research (e.g. for global campaigns and innovation projects).
Function network contribution, share insights from Operational Unit
and learnings (including from successful localized campaigns),
capabilities development, and apply best practices from the global Human
Insights network.
Provide insights consult support for related Operational Unit functions (SRA, PAC, Front Line Marketing etc.).
Operational Unit Consumer Insights Lead will carry out duties
equally through her/his team (including situational coaching and talent
development) and individually; and interacting regularly with the
Operational Unit Insights Lead, Operational Unit Insights Team, Global
Insights lead, with Operational Unit Marketing Lead and broader
Operational Unit Marketing, Strategy and C&CL teams.
8 - 10 years of experience including Consumer Insights, Market
Research, Analysis, preference for additional Marketing, Innovation,
experience.
Experience in working in TCCC system especially in insights / K&I role supporting categories is preferred
Experience in being a part of a Regional, Global charter is an advantage
Functional Skills:
Market Research techniques
Insights Approaches, trends and latest Industry thinking
Holistic Analysis and business question resolution
Consumer co-creation, communities and digital/influencer networks
Shopper research, passive data streams and neuro techniques
Agency and project Management
What We Can Do for You
You will be part of the Africa team where teams are the new heroes
and our leaders are inclusive orchestrators. Together, in pursuit of
our Company Vision to craft LOVED BRANDS, done sustainably, for a better
shared future, we will:
Make our CULTURE Code inevitable
Build winning Capabilities
Change the DNA of our organization to becoming ADAPTABLE
We are doing our best to create a seamless candidate experience for
you as you apply for roles within the company. Due to the high volume
of vacant positions, the recruitment process may take longer than usual
and there may be a longer delay between application and interview. We
appreciate your patience.