Design game-changing Channel Strategies and guidelines for the
Operating Unit that are deeply rooted in shopper and channel insights,
to drive significant basket/purchase Incidence increase by connecting
seamlessly with relevant occasions in each channel and ultimately drive
sustainable and accelerated growth for the System (Net Sales Revenue
& Margin expansion)
Integrate Category and Revenue Growth Management /Segmentation
strategies with digital/outlet-level data on execution & performance
to create powerful channel/ customer (respecting channel roles).
Similarly, connect with Market Assets to incorporate equipment recommendations.
Derive segmented execution plans and rules based on robust business
cases, grounded in solid expectations of distribution, velocity and
required support for successful execution (e.g. equipment requirements,
salesforce training, etc.)
Optimize our System execution across channels (pre-store and
in-store) in close collaboration with the Franchise Units and Bottlers
based on superior understanding of execution levers and how to optimize
desired outcomes (availability, number and type of adjacencies, rate of
sale, strike rate, equipment placement).
Advance our long-term occasions development ensuring relevant
innovation with edge; inclusive of equipment strategies with edge and
scale, leveraging Commercial Beverages Category Vision as well as
commercial execution approaches.
10+ years of leadership experience in Revenue Growth Management or
Commercial planning and execution with strong skills in Commercial and
Channel Strategy, Revenue Growth Management, Segmentation, Value to
Market, Innovation and Portfolio strategy.
Proven Strategic and Analytical Skills as well as outstanding influencing skills.
Ability to think from planning to execution and solid system commercial and brand management.
Desirable to have candidates with Bottler experience.
Functional Skills:
Commercial Planning & Execution
Channel & Shoppers Marketing
RGM incl. Segmentation & Occasion, Brand, Package, Price and Channel
Category Management
Advanced Analytics
What We Can Do for You
You will be part of the Africa Marketing team where teams are the
new heroes and our leaders that are inclusive orchestrators. Together,
in pursuit of our Company Vision to craft Loved Brands, done
Sustainably, For A Better Shared FUTURE, we will:
Make our CULTURE Code inevitable
Build winning Capabilities
Change the DNA of our organization to becoming ADAPTABLE
We are doing our best to create a seamless candidate experience for
you as you apply for roles within the company. Due to the high volume
of vacant positions, the recruitment process may take longer than usual
and there may be a longer delay between application and interview. We
appreciate your patience.