Oversee and execute the social media strategy, manage online brand
and product campaigns of the company. Manage the company website.
Drive the development of engaging content in line with brand platforms and adapt marketing strategy into digital .
Initiate and appraise marketing campaigns in terms of product/brand
performance, visibility and awareness through digital media channels.
Conduct customer and consumer survey using multiple digital media
channels. Evaluate and track metrics that affect website traffic and
target audience.
Market products or services using digital technologies such as
mobile phones, display advertising, and any other digital channels.
Review the latest trend and technology affecting the industry and
ensure the company take forefront position in latest development within
the marketing space.
Responsible for planning and budgetary control of all digital marketing activities.