General Manger, Marketing and Sales

Advertising, Media & Communications

Lagos

Our client is seeking to recruit a General Manager, Marketing and Sales who will oversee all sales and marketing activities to achieve corporate revenue goals

• Minimum Qualification: MBA / MSc
• Experience Level: Management level
• Experience Length: 10 years

• Provide a monthly/annual sales plan and quarterly updates, revisions and modifications to the plan
• Conduct competitor analysis to ensure the company's marketing strategy is competing effectively.
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and  competitive conditions 
• Design and implement a strategic business plan that expands the company's client base.
• Identifying emerging markets and market shifts that keep the company innovative and competitive. 
• Achieve satisfactory profit/loss ratio and market share in relation to preset standards and industry and  economic trends 
• Ensure effective control of marketing results, and take corrective action to guarantee that achievement of  marketing objectives falls within designated budgets 
• Provide leadership, direction and focus for the team, to see to it that all targets and organization expectations are met.  
• Provide the strategic leadership, team spirit and the drive to ensure the achievement of company objectives from the sales and marketing team. 
• Achieve growth and hit sales targets monthly/quarterly by successfully managing the sales and marketing team. 
• Present sales, revenue reports and realistic forecasts to the management team 
• Drive brands development, maintenance and optimization while working closely with the Sales and account management team to effectively align platforms and services with consumer demands.
• Liaise with other departments to guide a unified approach to customer service, distribution etc that meets  market demands  
• Define marketing strategies to support the company’s overall strategies and objectives
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation 
•  Take ownership of objective setting for the marketing team and sales team, coaching and performance development, monitoring of sales performance and Client operations. 
• Increasing corporate client base and meeting corporate sales target. 
• Training sales and marketing team on skills required to grow on the job at least once a month. 

• Bachelor’s degree required 
• MSC or MBA is preferred 
• 10+ years combined and progressive senior management experience with budget development, and staff  management experience 
• Extensive leadership, marketing and sales management experience in a technologically driven and fast-paced advertising industry and marketing environment 
• Demonstrable vendor and contract management 
• Demonstrably track record of achievement of performance management improvement and delivery at a  senior management level 
• Proven experience in vision mapping, innovation, strategy and business analysis 
• Good understanding of cross-departmental project coordination and planning experience

01 Apr, 2022