Location: Yaba, Lagos
Job Type: Full Time
Sector: Consumer Finance
Career Level: Grade 4, Analyst
Reports To: Creative Team Lead

About The Role

• This is a role for a creative data-driven individual with excellent aesthetic judgment and willingness to collaborate within a team environment. You will be an integral part of every stage in the creative process, from conceptualization to execution.
• As a Digital Designer at Paga, your responsibilities will include designing digital graphic assets, bringing them to life and delivering high quality and innovative motion graphic content that seamlessly integrates with multi-channel marketing, including social media advertising, email marketing, mobile in-app banners, and web banners. Responsibilities also include staying up to date on social and digital content trends and the latest digital design software.
• You will be a designer passionate about continuously iterating and improving on the effectiveness and efficiency of your output based on data and feedback.

Primary Responsibilities

• Work from brief to optimise and adapt campaign material and asset production for multi-channel marketing, including social advertising, email, editorial articles, mobile app placements, and display banners.
• Create highly engaging data-driven animation, interactive online content for social media, email marketing, mobile in-app banners, and web banners.
• Work closely with designers, copywriters, content creators, and teams to understand the project scope, objectives and be a stakeholder for performance in overall campaign development.
• Create and execute concepts for digital advertising.
• Assist in the creation of animation storyboards.
• Prepare conceptual layouts for the motion graphic project.
• Participate in brainstorming sessions to share new design perspectives and ideas.
• Ability to manage defined and agreed timelines to ensure complete project planning and execution tasks on time.
• Assist in selecting appropriate audio, graphic and animation styles for the project.
• Encode, convert, edit videos, and add effects/elements to enhance motion graphics.
• Support the design team with photo editing, bespoke illustration, and icon design.
• Train and develop others in the use of animation software.
• Keep abreast of advancements in animation as well as new technologies and techniques, contemporary trends in production design and popular music to deliver cutting edge work.
• Track and report conversion rate optimisation on every digital campaign.