Lead, design and implement integrated short and mid-term strategies
for Global and Regional Customers in the Franchise Unit to accelerate
customer-back, consumer-centric programing and thus accelerate
incidence-, NSR- and Margin growth with these Customers by bringing in
the “voice of the customer” into our TCCC program design early and thus
maximize relevance and execution at the POP/ “shop floor”
Key Objective is to accelerate our TCCS basket incidence with
Customers and accelerate sustainable topline NSR- and Margin growth
Key Deliverables are: Customer-relevant occasion and portfolio
development plans, defining shopper relevant category bundles and
mechanics, an impactful calendar of activation that ties in with our
customers’ activation cycles, briefing marketing accordingly for
communications requirements and in outlet experiential requirements, as
well as aligning execution requirements with Commercial Execution,
country operations and bottler(s). This is inclusive of Revenue pools/
Targeting of occasions, shopper types, bold OBBPC approaches to drive
the right assortment, SKU optimization, innovation, value to market
playbooks, price terms and conditions and promo mechanics and –spends,
wiring RGM 2.0 applications and implications into business plans to
drive RGM/RTM linked capability with Global and Regional Customers
Ownership of channel and customer metrics and analyses as well as
agreement compliance, channel coherency and advanced analytic based
approaches for leading edge category planning and customer negotiation
The roles require good customer understanding as well strong
leadership and accountability to influence our cross-functional system
teams towards consumer- and customer-relevant plans that drive revenue
and profit growth with a sustainable long-term competitive advantage
Implement plans to unlock growth opportunities with channels,
focused on occasion development, trip conversion and outlet expansion
opportunities as well as portfolio expansion opportunities.
Drives disciplined implementation of the channel, purchase mode playbooks.
Build calendar of activation, brief marketing for communications
requirements, co-develop channel development plans with bottlers,
support priority key customer relationships with tailored activations
when necessary.
Deploy Commercial Beverages category vision and ensure consistency
of value propositions with defined priority roles of the channel (e.g.
recruitment, trial, frequency) with bottlers and customers.
Co-develop channel development business plan with bottlers,
including brand and package portfolio priorities and activation plans.
Responsible for basing development plans in channel opportunity mapping.
Support priority key customer relationships with tailored activations when necessary
Manage customer specific DME as well as DME allocated to perform the work in scope.