Responsible for measuring and monitoring the product or service’s
performance as well as presenting product related consumer, market, and
competitive intelligence to the Senior Product Analyst.
Responsible for the development and proposal of overall product
strategies, innovation, presentation of marketplace outcome projections,
as well as product culture development.
Contribute to the work environment of the Product Management team, which drives the product’s performance.
Ensures that there is a good flow of communication between the Product Management and
Product Marketing teams, as well as a clear communication of the overall strategy to these teams.
Responsible for formulating ways in which to package and market
products in such a way that they become differentiated, compelling, easy
to sell, and easy to buy.
Identifies and manages the on-going rationalization of the
business’s products in order to ensure that there is an efficiency and
effectiveness in product management.
Respond in a timely manner to all requests and enquiries for product information or changes.
Undertakes financial modeling on the products or services of the
business as well as of the target markets in order to bring about an
understanding of the relations between the product and the target
market.
Produce reports and makes recommendations to the Product to be used
as guidance in decision making pertinent to the businesses new as well
as existent products.
Monitor the market, competitor activities, as well as any price
movements and make recommendations that will be used in key decision
making.
Liaise with other departments such as the IT department in the
business in order to enhance and increase the efficiency of effecting
price changes in accordance to market shifts.
Drive consumer intelligence through the development of external and
internal data sources that improve the business’s understanding of the
product’s market, competitor activities, and consumer activities.
Develop or adopts research tools, sources, and methods that further
support and contribute to the business’s product marketing management
intelligence.