Creates marketing and social media campaigns and strategies,
including budget planning, content ideation, and implementation
schedules
Ensures brand consistency in marketing and social media messages by
working with various company department members, including advertising,
product development, and brand management
Provides training and guidance to social media and marketing team
members on social media implementation best practices and strategies
Collects customer data and analyses interactions and visits, plus
uses this information to create comprehensive reports and improve future
marketing strategies and campaigns
Reports progress to senior marketing management
Grows and expands company social media presence into new social
media platforms, plus increases presence on existing platforms including
Facebook, LinkedIn, Twitter, and Instagram
Researches and monitors activity of company competitors
Creates and distributes engaging written or graphic content in the
form of e-newsletters, web page and blog content, or social media
messages
Any other assignment as given by the Group Head Learning and Development Department and Chief Executive